Fab Beauty Bar

Digital Illustration & Art Direction

Fabienne Soulard is a French former global beauty consultant and make-up artist for Chanel, who decided to start her own business in Stockholm where she lives. She specialized in beauty from Korea better known under the name of K-Beauty, new on the Swedish market. Fab Beauty Bar was born in March 2019 at Sturegallerian, a chic gallery in the capital.

The need to highlight the products and offer them better visibility quickly becomes a priority. Both on the website, as well as on social networks and point of sale. What she needs is creative content with a personal touch, illustrating both the concept of freshness and sparkle without forgetting the pleasure of using high-end products. Simply put: Make it glow!

She wanted clear tones and a sleek and feminine design in line with the values ​​of her brand and aligned with the colors of her graphic charter.

To draw attention to the brand's products and promote its beauty events, I created digital illustrations in fresh colors with a nod to French chic style. This personalised the communication and accentuated the brand values and visual identity. Other print elements such as posters, labels or advertising were added.